Ian F. Hunt

Cinematographer and Filmmaker

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Graphic Design – Creative Imaging Part 2

Graphic Design: Creative Imaging Part 2

Following on from my previous research on Poster Design I decided to design my own poster. The original idea for my poster came from a classroom activity in Printmaking where I printed a series of green footprints across card using a preformed shape of a human foot. This seemed to send a very strong environmental message. The visual image of the Green footprints going across the page which in turn got me thinking of the current message of saving the environment through the reduction of your carbon footprint a message which features prominently from Government. This in turn led me to thinking of the Car Scrappage Scheme a Government sponsored scheme which is very prominent in the media today with advertising on Television, Newspapers and the Internet from Government and Car Manufacturers offering to replace your old polluting car for a new low CO2 car and give you a contribution of £2,000 towards the deal.

Looking through a variety of advertisements for the car scrappage scheme I noticed a lack of advertisements’ trying to put across the green message and in fact did not find very many at all which concentrated on the green message, most were from manufacturers pushing their products and relying on the cost savings to get their scrappage deal message across.

I decided that colour usage in the poster would be important in getting my green message across as would the images used for instance pictures of old and new cars as these would also figure prominently in the poster.

I first drew a very basic layout for the poster design deciding on the best positions for the pictures of the cars and the text using coloured pens. I also tried various Text and Picture sizes while deciding on how to get the green message I wanted to get across.

I started with the two photographs, one of an old car with its sharp angles and square shape with old fashioned chrome bumpers, the other photograph of a much more modern car with its sleek aerodynamic shape. The Printmaking activity helped to set the theme here of the Poster as well and so I decided that the cars would have to be manipulated changing the pictures of the cars so that they also looked like they had also been printed. I did this by using the Sketch and Stamp Filters in Photoshop, first by separating the images from their backgrounds and then running the filters in turn to get the final images on the poster. I then changed the colours of the images to green for the new car and red for the old car images to keep the green theme. That is the green coloured car is for the new low polluting car and the old car was coloured red to represent the old and therefore polluting car. I did this by adjusting the images using the Hue and Saturation settings in Photoshop.

My original idea for the poster was for a plain green background to the poster that had say a reduced opacity so as not to overwhelm the text and images, but I instead decided that rather than use a plain green background I would use another scanned in image from the printmaking activity which I called Spawn. This also had a very organic look which worked well when placed behind the images of the cars and text. Using a gradient going from green to transparent kept the green idea but also helped the text at the bottom to stand out. I also used the Hue and Saturation adjustments to get the right shade of green to avoid being too similar to the colour used for the image of the car.

Finally I used a very organic looking Text Font ‘Segoe Print’ which fitted in well with the overall theme of the poster. I first tried a dark brown colour for the text which did not stand out for the background and then a dark green which had a similar effect. I finally decided that white worked best with a shadow to emphasise the text. I used a very large type size for the headline across the top of the poster and smaller size for the subheadings. For the final tag line across the bottom of the poster I used an Arial font to give it a more authoritative look.

In conclusion the poster seems to work well with its green environmental theme and its more organic look when compared to the posters and adverts produced by the car manufacturers. Which seem to have lost the Governments original idea behind the scrappage deal which was to provide an incentive for old and therefore polluting car owners to buy new and therefore low CO2 cars?   The green message has been mainly lost by the car manufacturers and their dealers and instead seems to concentrate mainly on the savings to be had by exchanging an old car for new with £2,000 contribution to the deposit on a new car.

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Graphic Design – Research Portfolio

Access to HE. Media Studies

Course Code: CJC3H001A
Tutor: Philip Shakeshaft
Unit Title: Graphic Design
Unit: Creative Imaging

Assignment: Graphic Design Research Portfolio

Date: 14/12/2009

By Ian Hunt

[youtube.com/watch?v=4lW0F1sccqk]

PowerPoint Presentation Slide Notes

Blade Runner Movie Poster by John Alvin

Blade Runner Movie Poster by John Alvin

Slide 2

The original Blade Runner Movie Poster produced in 1982 by the Artist John Alvin whose work also included designs for posters for the Star Wars Trilogy and ET. Poster shows the main characters in the Film and the futuristic cityscape of Los Angeles in the year 2019 with its flying Police car. The images used make sure that there can be no doubt that this is a SciFi film set in the future and is therefore targeting a movie audience seeking this genre. There are other visual links to the film, the light from the slats from a window blind which features in the opening sequences of the film. The poster works well but some elements are missing such as the Pyramid shaped building and the Owl which feature prominently in the film and in particular none of the Replicants are represented.

Blade Runner Movie Poster by Drew Struzan

Blade Runner Movie Poster by Drew Struzan

Slide 3

Another design for the Film Blade Runner this time by the artist Drew Struzan. The poster features many more elements that make this SciFi film so unique and ground breaking that is the main characters and now including the Replicants in particular Roy Batty the Replicant whose image did not feature in the original film poster. The mix of cultures depicted in film by the use of Chinese and Japanese characters and glyphs on the poster. The poster does not make the link to the futuristic setting of the film as obvious as the previous poster but seems to rely on the audience being already aware of this SciFi link most probably as this is the Final Cut which came later in 1992 and again released on DVD in 2007. As before the images used are definitely targeting the adult SciFi audience.

Terminator Salvation by Art Machine

Terminator Salvation by Art Machine

Slide 4

Artist/Digital Animators un-attributed but was produced by the film advertising agency Art Machine (Part of Trailer Park) – Animated Movie Poster for Terminator Salvation originally appeared on the website of the same name promoting the film and the DVD release in 2009.

Design is of a destroyed cityscape but with a representation of the head of the T-800 Terminator superimposed over it. The Skull of the T-800 Terminator has itself become an iconic design and everyone who sees this immediately recognises it and identifies it with the Terminator films. The audience for this film would expect to see this image represented on any poster or DVD cover in the terminator series. The graphics of the destroyed cityscape informs the audience that for the first time this film is set post apocalypse unlike the preceding films in the series. Poster is targeting a SciFi audience but in particular the Terminator series fans.

Silence of the Lambs by BLT & Associates

Silence of the Lambs by BLT & Associates

Slide 5

Film poster design for the Movie Silence of the Lambs 1991 – Artist un-attributed but produced by BLT & Associates although there is also a reference to the original design being produced by the agency Dazu (Now defunct). Looking closely at the Deaths Head Moth positioned on the image of Jodie Fosters mouth you can see that the Moths image is made up from the bodies of 7 naked women. Reference to Salvador Dali’s gouache Female Bodies as a Skull painting. An instantly recognisable poster because of the film itself but a better poster design which included an image of the Mask that Hannibal Lecture wears in the film would be a more significant design. The Film is more for fans of Horror Movies but the poster design does not make this clear purely by its design. In fact there are few cues to the subject matter of this film only the tag line at the bottom ‘from the terrifying best seller’ gives the audience an clue.

Pulp Fiction Movie Poster by Indika Entertainment Advertising

Pulp Fiction Movie Poster by Indika Entertainment Advertising

Slide 6

Film poster design for the Film Pulp Fiction 1994. Artist un-attributed but produced by Indika Entertainment Advertising. Design looks more like a Magazine front cover rather than the movie poster that it is. The poster even has a price tag on it for 10 cents which further develops the idea that it’s taken from the cover of an old magazine design. This classic graphic design is taken further by depicting a femme fatale in a typical pose with additional visual links to a Film Noir. The design incorporates the appearance of a well read magazine with its creases in the cover. The title of the film ‘Pulp Fiction’ also refers to a type of publication e.g. ‘hero pulps’, Director Tarantino is known to be a fan of what is known as trash movies and publications of the 60’s and 70’s which incorporated these images. Identifying the typical target audience would be difficult using the poster design only as a guide as it does not target anyone specifically except fans of Tarantino Films.

Secretary Movie Poster by Dawn Patrol

Secretary Movie Poster by Dawn Patrol

Slide 7

Secretary a 2002 Film with a Poster produced by Dawn Patrol a Los Angeles Graphic Design Agency. A provocative design linking the title of the film with the image of the rear of a sexily dressed women/secretary bending over in an obviously sexy position. The inference from this image is that the film could be all about kinky office sex. This poster design has a link to the subject matter of the film but appears to be more obviously based upon an advertising agencies age old tag line i.e. ‘Sex Sells’ and it relies on this to get its message across. As to target audience it would adult and be those movie goers looking for a film with some sexual content.

Jaws Movie Poster by Roger Kastel

Jaws Movie Poster by Roger Kastel

Slide 8

Jaws 1975 Poster design by Roger Kastel who also designed the poster for

Star Wars the Empire Strikes Back. The Shark graphic is totally out of proportion to size of the swimmer. This is very much an iconic picture of the Shark which is about to attack the swimmer which it does in the opening sequence of the film. It’s also a strong image of death coming from the depths of the sea which before this film came out was previously relatively unthoughtful-of, now you cannot think of swimming in the sea without briefly considering if a Shark is out there waiting for you to take the plunge and about to attack. A poster that worked extremely well back in 1975 and still instantly recognisable today. Audience definitely adult but somewhere between those looking for a thriller and a horror movie.

The Graduate Movie Poster by Diener Hauser

The Graduate Movie Poster by Diener Hauser

Slide 9

The Graduate 1967 a Movie poster designed by Diener Hauser. An excellent poster that neatly encapsulated the entire film. Featuring Dustin Hoffmand as the Graduate and the legs of Anne Bancroft fixing her stockings a strong graphical representation of the mature femme fatale who eventually seduces the young graduate. Poster targets its audience very well reaching both the younger audience with its title of The Graduate and the potential to see some sex on the large screen. The bared legs of Anne Bancoft would appeal to the more sophisticated and mature cinema goer. Centrally though sex sells and that’s what the poster is doing. In the period that this poster was produced films were much more censored than they are today so this poster was somewhat risky as was the film at the time.

The Rocketeer Movie Poster by John Mattos

The Rocketeer Movie Poster by John Mattos

Slide 10

The Rocketeer 1991 A Disney Film. Poster designed by John Mattos. A real homage to Art Deco design and a good representation of the era that the film is set in that is pre world war II. The image strongly suggests movement/flight with its flowing lines and aerodynamic shape. The clouds in the background and the sphere at the bottom left suggest flight from the Earth and into the sky. However Disney decided the Poster did not clearly represent what the picture was about and so a replacement was commissioned which featured the stars of the film. It was felt that the original did not reach its targeted audience and that people may have been confused and thought it was a Disney Animation. The original poster does seem to target a very young audience which most probably confirms why Disney commissioned a replacement to target a more adult audience although the film itself still feels like a comic book.

American Beauty Movie Poster by Pulse Advertising

American Beauty Movie Poster by Pulse Advertising

Slide 11

American Beauty 1999 an instantly recognisable Film poster by Pulse Advertising. A relatively simple poster with a picture of a female torso with a rose held across the stomach. What makes the image is the tag line ‘American Beauty’ look closer, which implies beauty in America is usually seen as being skin deep and that you should look beyond this. Image can be viewed both as a vision of innocence or vision purely of a sexual nature. The Rose also plays a significant part in the film, featuring in dream sequences by the main character and the object of his desire. Targeting mainly an older audience the design seems to offer something sexual in nature and so the target audience will expect the film to have sexual content.

(Total number of words 1,607)

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Graphic Design – Type & Language – Production of Media Artefact: Book Cover

Graphics Design

Subject: Graphic Design
Unit: Type and Language
Tutor: Philip Shakeshaft

Assignment: Production of Media Artefact – Book Cover Design, DVD Cover or CD Cover

Final Design of my Book cover

Typography - Book Cover Design

Typography - Book Cover Design

An examination of the Typefaces used in this book cover.

The title typeface ‘Steam’ is a  purpose designed font for the Books’ cover and was designed to represent the steam and smoke coming from the chimney of the Steam Engine pictured on the front cover.

The font was originally based on the Serif (slab serif font?) font Rockwell Extra Bold which was then modified and now appears more Sans Serif rather than Serif with all the cloud type flourishes.

In denotation terms the title literally says steam which of course is expected to come from a steam engine and this is the main title of the book about steam, steam engines and in general the world of steam and the people in this world of steam.

In connotation terms the typeface also suggests that this could be a fun book, maybe a humorous look at the age of steam. The reader could expect to see stories from characters from the world of steam recounting their funniest memories of Steam and individuals in the world of steam. The cartoon shape of the characters could also indicate that this theme will be repeated inside the book and most probably complemented with drawings and pictures in a cartoon like style.

The colour of the text is white against a blue background that is light clouds against a blue sky which infers a sunny day again in connotation terms a happy fun book, also possibly indicating a light and enjoyable read.

The sub title text ‘The New Best Seller By Ian Hunt’ uses the Sans Serif font Times New Roman, all in caps but with the first letter of each word larger than the rest to emphasise each word.

In detonation terms it says that the book is both new and it’s also a best seller by the author Ian Hunt.

In connotation terms the use of Time New Roman the preserve of the broadsheets indicates that this book is a quality product targeting the more serious and educated reader.

From the back cover the title ‘100 years of Steam’.

In denotation terms it means that the book covers literally 100 years of steam.

Looking at the connation of this text firstly it’s a San Serif font which is in embossed gold and appears raised from the books cover this could indicate a degree of authority, suggesting this book has been written by an expert in their field. This could also be seen as a testament to the quality of the book. The colour gold also gives that feel that this is a quality product.

A mixture of typefaces is used for the recommendations for  the book; the quotes themselves use a serif type font (Academy Engraved LET) with the names of the newspapers from where the quotes came from using another san serif font but this time a bold Times New Roman font.

In denotation terms they are the names of the newspapers with the quotes taken directly from them.

In connotation terms though the bold font used for the names of the newspapers indicates the gravity of the paper and gives it an authoritative feel, an expert’s opinion of the content of this book. Again because of the source of these quotes this could also be seen to indicate the type and demographic of the readership, that is middle class C2 to B possibly. Age wise it most probably also indicates that the older reader would be more interested in this book and has in fact has been targeted by the publishers.

The introduction to the book uses the Sans Serif font Times New Roman. The first word STEAM is capitalised to emphasize the books overall subject and to indicate it is in fact looking at the general term Steam rather than just a specific part of the Steam World e.g. just Steam Engines or just Traction Engines.

In denotation terms the introduction says that it is a History of Steam Engines and Traction Engines over 100 years between the years 1890 to 1990.

Looking at the connotation again the use of the Time New Roman font as used by authoritative publications including the broadsheets ‘The Times’ and the ‘Observer’ indicates that this book should be viewed in the same terms an authoritative look at the history of Steam by an expert in their field.

The colour black is used, a neutral colour, but it is also associated with serious and authoritative publications.

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Graphic Design Book Cover Typography

Graphic Design Book Cover Typography

[youtube.com/watch?v=OGLzaVx-hUE]

Book Cover Research – Graphic Design Book Cover Typography

Slide 2 – Harry Potter Children Book Cover Design

Harry Potter and The Goblet of Fire Childrens Book Cover

Harry Potter and The Goblet of Fire Children's Book Cover

A stylised childlike typeface is used for the Harry Potter title, similar to a Times New Roman font.

The title is written in Red a Primary colour, used to help both identify and emphasise that this book is in the Harry Potter series. I’m not sure if Red on Green works visually.

The P in Potter has a representation of the scar on Harry Potter’s forehead a significant feature of the stories, which the reader will identify with.

The actual title of the book ‘And the Goblet of Fire’ uses similar typeface but all caps, which helps it stand out from the series title. The change in background colour assists with this suggesting the designer may have had second thoughts about Red on Green.

The target audience here is primarily children but the typeface is quite sophisticated, suggesting it could also be attractive to an adult reader.

The Authors name is printed in another and this time indented typeface, which suggests carved in stone, stamped in steel, solidity.

 

Slide 3 – Harry Potter Adult Book Cover Design

Harry Potter and The Goblet of Fire Adult Book Cover

Harry Potter and The Goblet of Fire Adult Book Cover

The same book as the previous slide but this time aimed squarely at an adult readership.

The typeface is less stylised more like a broadsheet newspaper e.g. ‘The Times’

A serif font Times New Roman font is used which targets a more sophisticated reader yet this is still a children’s book suggesting that they have identified that a proportion of their readership is Adult and rated C1 to B possible A.

The colours used are Black and White with Gold for the books Title which suggest quality.

Slide 4 – Terry Pratchett, Thud – American

Terry Pratchett - Thud Book Cover American Edition

Terry Pratchett - Thud Book Cover American Edition

This book cover was produced for the non European market (American).

Typeface similar to Arial (Sans Serif) but with some flourishes but overall seems to infer a target readership which is more used to reading comics, tabloid newspapers rather than broadsheets.

This is especially apparent in the typeface used for THUD all caps and large font.

This typeface also suggests the book is for children, which it is not. Teenagers, Young Adults and Adults tend to read this book.

The overall suggestion here is a less sophisticated readership.

Slide 5 – Terry Pratchett, Thud – European

Terry Pratchett - Thud Book Cover UK Edition

Terry Pratchett - Thud Book Cover UK Edition

UK/European version used for the cover of the same book as the previous slide. Although this time with a very obvious bias towards a more sophisticated readership.

The main title is in a stylised form of Times New Roman suggesting a previous era e.g Medieval, oldie worldly

The books title itself ‘THUD’ remains true to a Times New Roman font the choice of the broadsheets which also infers a similar sophisticated audience will read this book.

Slide 6 – Clockwork Orange

A Clockwork Orange Book Cover

A Clockwork Orange Book Cover

The cover of this book sends out completely the wrong message here.

The typeface is a simple form of Arial font (Sans – Serif) combined with the choice of colour leads you to think it’s a children’s book, comic about the circus etc.

Anyone who knows the book or the film directed by Stanley Kubrick, its violent and inappropriate subject matter would exempt a child from reading it.

There is in fact no guide here to who the book is intended for.

Slide 7 – A Journey to Paradise

A Journey Into Paradise Book Cover

A Journey Into Paradise Book Cover

Overall the choice of title typeface seems to be all wrong, it’s understated similar to Arial or Tahoma and the font size is too small.

The chosen font colour also seems to be wrong this cover seems to need a large title in a primary colour e.g Red

Due to what seems to be the wrong message being sent out by the title the publishers have added a lot of small explanation text below the picture to get the message across.

However if we assume instead that this book was targeting a more sophisticated readership then a understated title and typeface would make sense, think reference book.

Slide 8 – School for Husbands

The School for Husbands Book Cover

The School for Husbands Book Cover

The typeface suggests the 1950’s to me and France

It also looks similar to the opening titles of Bewitched

The text says school and that combined with the font choices, the height variations and mismatched characters say primary school to me (St Trinians).

As to target readership I’d say across the board but possibly aimed more at the mid 20’s, mid 30’ age group.

Also aimed at the more sophisticated reader

Slide 9 – Red Comet

Red Comet Comic Cover

Red Comet Comic Cover

This is a typical dramatic typeface for comics of the 1950’, 1960’s eras.

It’s in 3D, Red and Blue primary colours, the arch shape suggesting space flight and a comet’s tail.

Think sensationalism a dramatic headline ‘The World Ends Monday’ etc.

The text boxes at the bottom of the cover uses a typeface typical of comics of 1950’s which are still in use today and are firmly associated with this form of media.

Slide 10 – The Secret Lives of Great Artists

The Secret Lives of Great Artists Magazine Cover

The Secret Lives of Great Artists Magazine Cover

This is all about connotation

The typeface and fonts used here are pure Tabloid, sensationalism, this will be an exposé of the lives of Great Artists.

They were chosen for this purpose to lead the reader into thinking the subject of the title would be covered in this way and to make it seem more current than it is, when in fact this is really a historical look at their lives.

The chosen colours match those of newspapers and magazines of today, think Private Eye, The Mirror.

Slide 11 – Inside Linda Lovelace

Inside Linda Lovelace Book Cover

Inside Linda Lovelace Book Cover

This is not a great book cover.

The typeface would seem to be more appropriate for a book on computers and was probably used because it was in vogue at the time 1970’s.

I seem to remember this typeface, font design used on science fiction Film and TV programme titles of the 1970’s.

The text at the bottom appears to be positioned to provide a form of censorship but as it is curved it appears to have the opposite effect by following the suggestion of the curve of a breast.

This text also provides an Anchorage ‘Deep Throat’ and the image open mouth.


Graphic Design Book Cover Typography

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