Professional Project – Evaluation, The Art of Sport Festival

The Art of Sport Festival – AUCB Professional Project

The Art of Sport Festival. Weymouth Dorset Friday 4th May 2012.

Event located at Redlands Community Sports HUB and Wey Valley School.

Art of Sport Festival (3 minute version)

Art of Sport Festival (short version)

This has been one of the most challenging units in this academic year. It’s challenging on many levels, for example this was my first Documentary and working with an external client on a media project. A good decision was made early on, that was to test and hone our filming and documentary skills by getting involved with smaller but related projects leading up to the main festival. The first project, the filming of the Long Jump gave us some familiarity of what to expect when filming a sports event. This was immediately followed by the filming of the ‘Mini Art of Sport Festival’ which was an even better introduction to successfully producing a sport documentary.

I also watched some example sport documentaries on the internet and was surprised by the poor quality of many that I watched, some appeared to be unedited just visual records of sports events.

I’ve researched documentary theory, the most helpful was the book ‘Introduction to Documentary’ by Bill Nichols from the AUCB Library.

  • Publisher: Indiana University Press (1 Jan 2002)
  • Language English
  • ISBN-10: 0253214696
  • ISBN-13: 978-0253214690

My responsibilities were concentrated on the production of the videos, from visualisation, camera operation to editing and just about everything else in between. As we are a small team of 2 we often had to get involved in areas outside of our respected responsibilities particularly as this was essentially a client based project. We had technical issues; problematic equipment, location generated problems. These problems were added to by the need to satisfy an external client. Therefore I found myself in the position of having thought the job was done only to have to go back to the project and re-edit or make changes to the opening or end credits.

I also designed the end credits using images and logos approved and/or supplied by the client. It was fairly boring orginally so I added a card swip effect using After Effects and added some sound effects to punch it up a little.

As per the requirements of this unit a paper record of all our correspondence with the client, pre-production notes and associated processes are contained in a folder, which will be made available for assessment.

I’ve documented the projects planning, budgets and invoicing in previous blog entries.

Mini Art of Sport Festival – Blog Link:- Professional Project – RELAYS

Paul Oluyemi Long Jump – Blog Link:- Professional Project – London Olympics 2012

The Art of Sport Festival

With the completion of the Mini Art of Sport Festival I had in effect a working template for the main event ‘The Art of Sport Festival’ which took place on Friday 4th May 2012 at the Redlands Centre in Weymouth. From the experience gained from the preceding event I asked Aleksandra to obtain a camera and also asked Georgie Hewitt who I knew was good at filming with a DSLR to join us on the day. My idea behind this was that whilst I would film the days events and activities using mainly long and mid shots, Aleks and Georgie would concentrate on close ups and alternative angles to the ones I was using.

My plan for this project was to look for new content to film, the idea being that this could be added to by suitable video clips taken from the Mini Art of Sport Festival if necessary. I suspected that we would end up with considerably more content than what would be required for a 2 minute film or a 5 minute film and any duration in between.

I also thought it would be a good idea to create a variety of edits using different styles, for example 1 edit could be in a Corporate style and another more targeted towards a more general audience and maybe a 3rd just for children. These edits would be made available to the client should they want them.

We were fortunate on the day with the promised rainfall thankfully absent, I’d had visions of all 2,000 children relocated to the undercover facilities and the cancellation of some of the activities. However with the changing cloud cover the available light changed as well and so some sequences appear dark while others are bright. When working on the edits for this final project I am grateful to the pre-production planning where I decided we really must have an additional camera in order to cover the activities, shots and opportunities that may be missed by not having that additional resource. I have used footage from all 3 cameras in the editing process.

We have footage for several edits and should be able to satisfy the clients immediate and future requirements. For the purposes of this unit and the rapidly approaching deadline I have produced example edits based on the clients previous requirements, but I’m sure we will have to make changes to these depending on the media platform they will be displayed be it for a TV using a DVD or for upload to the Internet for video streaming.

In conclusion I think that overall this unit has gone well with the clients requirements having been met for the 3 projects. The team has worked well, each of our skills and abilities complimenting each other. What would I change if I had to repeat this type of assignment? to be honest not much, it would seem to be obvious to enlarge the team size but I would disagree, a larger team may have presented more problems than it would have solved. For example increased logistics, higher costs and associated additional equipment requirements may outweigh more any benefit it may have had. If I was to be critical I would say that we would have reduced our, or in particular my workload, in post production if I had determined our clients wishes more satisfactorily. I made the mistake of assuming that my requirements for the completed edit would closely match the clients, this was proved to be an incorrect assumption on my part. The solution to this would have been to involve the client earlier and throughout the stages of the post production process. However in my defense some of the changes were introduced late in the process for example the addition of more logos and changes to some of the edits to exclude individuals from the final edit.

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

Mini Art of Sport Festival – Evaluation

Here is the final client approved video for the Mini Art of Sport Festival

This was an enjoyable project, we were basically set an open brief to document the days events, the only restriction was that some of the children could not be filmed other than that we could decide ourselves on the best approach and the content that we would generate.

I’ve documented the days events in a previous blog but essentially, apart from some technical issues we successfully completed the planned filming and created a few set pieces which could be used to enliven the final video. On the whole I think we were satisfied by what we had achieved between just the 2 of us using the resources we had to hand.

Then in Post Production I became suddenly aware of the clients change in requirements and how they would differ from my own. Up to this point and on previous projects the only person I had to satisfy with my finished creation was myself, while keeping an eye on satisfying the brief and feedback from lecturers. For this project I produced a number of video edits (7 in all) until I had a final video which satisfied the clients brief, which included the following:-

  • must be no longer than 3 minutes long,
  • must not show/identify certain individuals,
  • must use only authorised logos and laid out in a particular sequence.
  • must be in .MOV file format

On top of this the video needed to include particular activities and people. Of course these requirements changed/evolved over the Post Production process hence the high number of edits produced.

Finally we advised the client on the presentation of the video for the VIP’s on the day of the Festival, suggesting that they abandon their original idea of using projection. That instead they secure a large screen TV or LCD panel for the day as this would cope more effectively with the lighting conditions (viewing in a marquee in full daylight). The Plasma TV they sourced had a built in DVD Player and good sound quality which solved the problem of linking DVD Player and Sound System to the display.

The early versions of this video was plagued by its audio, even though a directional microphone was used the ambient noise in the Sports Hall created by 100’s of children drowned out the voices of the interview. This was unsolvable although I attempted a variety of sound filtering using Audacity and Soundbooth. The only solution was to record again the interview sequences in a controlled environment. While doing this I had the idea to use this opportunity to record an interview specifically for the Art of Sport Festival in anticipation of similar problems with sound on the day. (This was proved to be the right decision)

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

 Mini Art of Sport Festival – Edit Stages as a Playlist (7 videos in all)

The Long Jump Project and Video – Evaluation

As I mentioned in my Blog entry for this project I was really pleased with the outcome, the final video coming very close to my original visualisation. Although we had all kinds of problems scheduling the shoot everything came together on the night. Our preparations and pre-production were up to the job and the shot list completed in good order with time to explore alternative angles and shots.

The post production also went as planned and I soon had 2 edits which I was pleased with and importantly satisfied the client.

If only all projects had progressed so satisfactorily.

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

Professional Project – Links to related Blogs

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