Digital Media Design


Professional Project – Learning Agreement

Learning Agreement


Learning Agreement

Name: Ian Hunt         

Course: Digital Media Production           

Level: 5                        

Unit: Professional Project 

Unit Code: IMD513    

Credit points: 45        

Study hours: 450       

Tutor(s): Phil Beards, Liam Birtles         

Synopsis of study

To produce a series of short documentary videos for delivery on DVD and Internet recording the build up to the ‘The Art of Sport Festival’ a local event organized as part of the Inspired Programme London 2012 Olympics. The London 2012 Inspire Programme recognizes innovative and exceptional projects that are directly inspired by the 2012 Olympics and Paralympic Games.

The client (a joint venture between the AUCB and BU) have asked our group to produce a video documentary of the ‘The Art of Sport Festival’ to be held at the Redlands Centre in Weymouth on 4th May 2012.

We as a group have also offered to make short video documentaries of other Inspire Projects preceding the Festival showing the progress of the groups as they prepare for the Festival.

The overall plan is to have a series of short videos, which can be recorded onto DVD for viewing in the VIP enclosure on the day of the Festival. To be included in this plan is to produce videos in a format suitable for showing on the Internet. On the actual day of the Festival we will make a documentary of the days highlights, which will also be burned onto DVD and at the same time delivered on the Internet for Live Sites in Plymouth, Swindon, Bristol and Weymouth during the lead up to the 2012 Olympic Games.

In addition to the Art of Sport Festival we would as part of this unit, work with another AUCB student Paul Oluyemi who is a Great Britain Long Jump Athlete to produce a promotional video for his sport. The plan is to attend one of Paul’s evening training sessions at a local athletics stadium and record his preparations for competing at the Long Jump.

My responsibilities

I will assume the role of Director for all the units’ projects. I will then following meetings with the client go on to produce produce a plan (conceptualisation) for the visuals and associated elements that I think will make for a good documentary. At the same I will in discussion with other members of the group and at the same time with the client identify ideas and produce questions for interviews and for any voiceovers that seem appropriate.

I will also produce the video edits from the documentary footage in formats suitable for burning to a DVD and for upload to YouTube and the clients own websites.

For the Long Jump element of the unit I would assume similar duties but this time target the final video primarily for the Internet and its distribution on Social Networks such as Facebook.


A1 To develop your creativity and your knowledge and understanding of professional practice.
A2 To develop and produce a professional standard of creative work in response to a ‘live’ or simulated brief.
A3 To prepare you for employment, freelance work or further study.
A4 To develop your understanding of costing and invoicing in preparation for business.
A5 To encourage students to see critical reflection as a key element of creative thinking and practice.

Learning outcomes:

            On completion of this unit you will be able to:
LO1 Demonstrate a professional standard of creativity and practical ability, including:

  • Work that is technically comparable to that made within a specified genre.
  • Work that shows an awareness of contemporary trends, styles and subject matter, within
  • commercial contexts.
  • Work that shows a high degree of creativity and aesthetic judgement.

LO2 Respond appropriately to the demands of a professional/self initiated brief, including:

  • Appropriate creative outcomes to industry/work related briefs.

LO3 Demonstrate readiness for employment, freelance work or further study with confidence in the level of your creative, practical and professional knowledge and skills.
LO4 Demonstrate understanding of relevant costing and invoicing procedures, including :
The various costing and pricing scales and structures within relevant commercial contexts.

  • Timescales for payment.
  • Legal requirements, copyright and syndication rights.
  • VAT, National Insurance etc.

LO5 Reflect critically upon work and to use this as a springboard for the further development of ideas and creative practice.

Assessment Requirements

        Body of professional creative work as identified in a learning agreement 100%
Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.

Assessment Criteria

        Evidence of knowledge of concepts and contexts (a) – Project work that shows creative maturity and direction within a commercial context (LO1,LO2)
Evidence of understanding through research and analysis. (c) – Extensive research, and the application of it, used for the underpinning and final conclusion of project work (LO1,LO2,LO4)
Evidence of realisation through presentation (f) – Work is placed within a commercial context and appropriate methods of presentation used. (LO3)
Evidence of understanding through critical evaluation and reflection (e) – The objectives of the research have clearly been identified and used to inform project work. (LO5)
Evidence of realisation through technical application and skills (g) – A synthesis of creativity and professionalism is demonstrated in the conclusion of the project work (LO1)

Transferable skills

        These must be taken exactly from the unit outline in your course handbook


        This will vary according to the needs of individual students. You will define reference material through negotiation with staff and list it in your Learning Agreement. For further guidance on resources please speak to your Subject Librarian

Action plan/time plan

        You should construct a relevant action plan/schedule to demonstrate that your project is achievable within the time available, and to help you structure the learning process. Your course tutors will advise you on the most appropriate way of doing this for your own specialist subject.

        All learning agreements must be signed by student and tutor.

        It is possible to make amendments to your agreement, as long as these are agreed by your tutor.

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