Digital Media Design


Professional Project – RELAYS


RELAYS – Regional Educational Legacy for Arts & Youth Sport


2nd Professional Project, working with Jo Gardner on the Inspire Programme. The Inspire programme enables non-commercial organisations across the UK to link their events and projects to the London 2012 Games in an official scope.

We’ve been asked by Jo to record the The Art of Sport Festival which takes place on the 4th May 2012 in Weymouth. This is a Festival for children from local schools and involving both Sport and Art activities. However as this date would be almost at the end of the Unit, 8th May we decided that we would also create a series of short videos recording some events leading up to the main festival. Our first opportunity to do this was at the ‘Mini Art of Sport Festival’ which was also hosted in Weymouth and took place on Friday 16th of March at the Wey Valley School (This would also be the venue for the Art of Sport Festival).

As this is a live event the majority of what we would be able to film would be outside of our control and for that reason a second camera was procured which Alek’s would use hand held to record cutaways and those candid moments that the main camera may miss. Unfortunately on the day this additional preparation went unrealised as we had technical problems with the second camera.


I’d already decided with Alek’s that we would interview Annie Hargreaves and Virginia Bailey for the documentary. I planned to use the first few 10 seconds of video and then using the sound channel only from the interview as a narration/soundtrack over the visuals we would be filming of the children competing in all the sport and art activities on the day. Although this was unknown to us at the time this would be our second technical issue on the day. For although we used a directional microphone the ambient noise level was so high high that it effectively drowned out Annie’s and Virginia’s interview.

Overall though the day seemed to go well and I managed to try some unusual camera techniques including holding the camera on a fully extended tripod over my head to record high level visuals. This is where my camera the Canon 60D comes in useful with it’s swivel screen which allowed me to view the action even with the camera positioned some 2 metres over my head.

Due to the sound issues with the original recording we arranged with Virginia to come back into the studio on another day so that we could record the interview again. We filmed Virginia standing in front of the Inspire Programme Banner in the DMP Studio. The footage is a surprisingly good match with the video sequences shot on the day and integrates well into the final video.


I created a number of edits, all of which I showed to the client for approval before going onto producing the final edit. Some of the edits required the removal of individuals from the footage as identified by the client. The interview soundtrack is an issue which can only be resolved by re-recording this in a studio environment which I intend to do as soon as Virginia is available.

I had to create a opening credit using the Inspire Programme sting (Supplied by them) and static images from RELAY , which I created using After Effects producing a video sequence. The final touch was to create an end credit sequence using the static images and logos from the various agencies and organisations involved in RELAYS.

The video above is my personal edit (the 7th edit in this project so far) and may not be the final edit to be submitted to  the client.

An important lesson to be learned from this process is to actively engage your client at the beginning of the Post Production process. I made the mistake of completing each edit to my satisfaction and uploading to YouTube for the client to review. This meant that I was repeating the editing process for each change and addition, effectively wasting hours of time rendering and uploading videos that were eventually superseded by the next edit. The answer must be to sit down with the client with the edits )in the editing application) and agree with them the way to go forward effectively finalising the edit before going to the final stages of rendering, uploading and/or burning to DVD. Unfortunately this is probably not an option in the real world trying to schedule meetings for this purpose, my own experience shows how difficult this can be.

Project Planning and Production Notes

  • Company Name: H&S Productions
  • VAT Registered: No
  • Project: Mini Art of Sport Festival
Type of Project: Digital Video – Documentary Production

Synopsis: To film the Mini Art of Sport Festival a pre event for the Art of Sport Festival in May 2012. Produce a number of short video sequence of 2 to 5 minutes or less for upload onto the Internet for embedding by the client and to produce a DVD for promotional purposes.

  • Arranged meeting with client to discuss the project and the clients requirements for the videos.
  • Produce a series of basic outline Storyboards and possible shot lists for the event.
  • Produce a list of questions to ask the participants on camera.
  • Complete a Risk Assessment and advance booked the equipment needed.
  • Filmed the event live on the day over a 3 hour period using 2 cameras. Canon 550D and Canon 60D.
  • I set both cameras to record in 1080p at 30 fps.
Post Production:
  • Produced 4 edits from the videos taken on the evening from both cameras.
  • Actual time working on these edits varied but altogether 6 hours for all 4 edits.
  • Edited using Adobe After Effects and Premier CS5.
  • Sourced a suitable music soundtrack
  • Created the opening and end titles from video and images supplied by the client

Budgeting Notes

  • Myself and Aleksandra would do all the actual filming and editing.
  • I would use my Canon 60D and Aleksandra borrowed a Canon 550D from a fellow student which was sufficient for this filming session.
  • For editing we both had access to our own MAC computers with Adobe CS5 installed therefore no additional equipment was required for this project.
Additional Costs:
  • We would use my car to travel to and from the venue.
Outline Budget
  • As we would carry out the entire production ourselves our charges would come under the £50 per day restriction.
  • There was no additional equipment required therefore no charges made for this.
  • Assuming 2 people over 2 days the total cost would be £200.
Actual Budget

Project: Art of Sport Festival – Rate based on

  • 1 days filming

  • 2 days editing

Director Ian Hunt £200.00
Producer Aleksandra Leontjeva £160.00
Camera x2 £280.00
Sound x1 £140.00
Video Editor x1 £140.00
Sub Total £920.00
Add 5% Overheads £46.00
Add 15% Profit Margin £144.90
TOTAL To be invoiced to the client £1110.90

Based upon this initial Budget calculation we would have completed the project and come in under the maximum the client would be expected to pay that is £2,225.00 with an overall profit of £1,114,10. This is assuming we invoiced at the maximum allowable and based on overall costs of £920.00 + £46.00 (Overheads) – that is £966.00 total costs.

Professional Project – Links to related Blogs

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