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HDR Video – Researching HDR

[youtube.com/watch?v=9EDrfNDGlko]

I also found a very useful article on Macworld which goes into how to create a Time lapse HDR Video using a DSLR and stills bracketing. Bracketing is when the camera takes a picture and then automatically takes another over and under exposed. Using software these images are combined into one giving a true HDR effect.

http://www.macworld.com/article/157197/2011/02/hdr.html

Ian’s website:

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Short Form Video – Introduction

Tuesday 11th January 2011

The start of a new subject ‘Short Form Video’ has many common elements with the previous Viral Video project in that this will be a Video produced primarily for the online video market for sites such as; YouTube, Daily Motion, Current TV, MSN and similar. Typically the runtime of the video is 10 minutes although YouTube will now allow Videos up to 15 minutes in length.

Today began with an introduction to the Film Industry delivered by Tony Chance our Lecturer for this subject covering the typical hierarchy  of a Film Production starting with the role of the Director, the Producer the formation of a separate production company responsible for the entire film process.

We then moved onto the drawing of storyboards a hands on approach where we used a range of drawing techniques to help the non artist amongst us produce simple drawings which would be more than sufficient to inform the production team of the elements involved in each shot. A new idea to me was the use of Maps to  show the what is expected in each scene the positioning of cameras and the type of shot required. In the example shown a single map was used to show the position of 3 camera locations and the shots required. This seemed to be particularly suited for an action scene.

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Film – Styles I like

Some film styles stand out from the crowd. One of my favourite films 300 has a unique style with a bleached bypass effect which strips colour from the film.

Another film MICMACS a little known French film which enjoyed a short international release in 2009 has also got a unique style and if memory serves is the directed by the same director Jean-Pierre Jeunet who did Amelie another French film which enjoyed International success.

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Graphic Design – Research Portfolio

Access to HE. Media Studies

Course Code: CJC3H001A
Tutor: Philip Shakeshaft
Unit Title: Graphic Design
Unit: Creative Imaging

Assignment: Graphic Design Research Portfolio

Date: 14/12/2009

By Ian Hunt

[youtube.com/watch?v=4lW0F1sccqk]

PowerPoint Presentation Slide Notes

Blade Runner Movie Poster by John Alvin

Blade Runner Movie Poster by John Alvin

Slide 2

The original Blade Runner Movie Poster produced in 1982 by the Artist John Alvin whose work also included designs for posters for the Star Wars Trilogy and ET. Poster shows the main characters in the Film and the futuristic cityscape of Los Angeles in the year 2019 with its flying Police car. The images used make sure that there can be no doubt that this is a SciFi film set in the future and is therefore targeting a movie audience seeking this genre. There are other visual links to the film, the light from the slats from a window blind which features in the opening sequences of the film. The poster works well but some elements are missing such as the Pyramid shaped building and the Owl which feature prominently in the film and in particular none of the Replicants are represented.

Blade Runner Movie Poster by Drew Struzan

Blade Runner Movie Poster by Drew Struzan

Slide 3

Another design for the Film Blade Runner this time by the artist Drew Struzan. The poster features many more elements that make this SciFi film so unique and ground breaking that is the main characters and now including the Replicants in particular Roy Batty the Replicant whose image did not feature in the original film poster. The mix of cultures depicted in film by the use of Chinese and Japanese characters and glyphs on the poster. The poster does not make the link to the futuristic setting of the film as obvious as the previous poster but seems to rely on the audience being already aware of this SciFi link most probably as this is the Final Cut which came later in 1992 and again released on DVD in 2007. As before the images used are definitely targeting the adult SciFi audience.

Terminator Salvation by Art Machine

Terminator Salvation by Art Machine

Slide 4

Artist/Digital Animators un-attributed but was produced by the film advertising agency Art Machine (Part of Trailer Park) – Animated Movie Poster for Terminator Salvation originally appeared on the website of the same name promoting the film and the DVD release in 2009.

Design is of a destroyed cityscape but with a representation of the head of the T-800 Terminator superimposed over it. The Skull of the T-800 Terminator has itself become an iconic design and everyone who sees this immediately recognises it and identifies it with the Terminator films. The audience for this film would expect to see this image represented on any poster or DVD cover in the terminator series. The graphics of the destroyed cityscape informs the audience that for the first time this film is set post apocalypse unlike the preceding films in the series. Poster is targeting a SciFi audience but in particular the Terminator series fans.

Silence of the Lambs by BLT & Associates

Silence of the Lambs by BLT & Associates

Slide 5

Film poster design for the Movie Silence of the Lambs 1991 – Artist un-attributed but produced by BLT & Associates although there is also a reference to the original design being produced by the agency Dazu (Now defunct). Looking closely at the Deaths Head Moth positioned on the image of Jodie Fosters mouth you can see that the Moths image is made up from the bodies of 7 naked women. Reference to Salvador Dali’s gouache Female Bodies as a Skull painting. An instantly recognisable poster because of the film itself but a better poster design which included an image of the Mask that Hannibal Lecture wears in the film would be a more significant design. The Film is more for fans of Horror Movies but the poster design does not make this clear purely by its design. In fact there are few cues to the subject matter of this film only the tag line at the bottom ‘from the terrifying best seller’ gives the audience an clue.

Pulp Fiction Movie Poster by Indika Entertainment Advertising

Pulp Fiction Movie Poster by Indika Entertainment Advertising

Slide 6

Film poster design for the Film Pulp Fiction 1994. Artist un-attributed but produced by Indika Entertainment Advertising. Design looks more like a Magazine front cover rather than the movie poster that it is. The poster even has a price tag on it for 10 cents which further develops the idea that it’s taken from the cover of an old magazine design. This classic graphic design is taken further by depicting a femme fatale in a typical pose with additional visual links to a Film Noir. The design incorporates the appearance of a well read magazine with its creases in the cover. The title of the film ‘Pulp Fiction’ also refers to a type of publication e.g. ‘hero pulps’, Director Tarantino is known to be a fan of what is known as trash movies and publications of the 60’s and 70’s which incorporated these images. Identifying the typical target audience would be difficult using the poster design only as a guide as it does not target anyone specifically except fans of Tarantino Films.

Secretary Movie Poster by Dawn Patrol

Secretary Movie Poster by Dawn Patrol

Slide 7

Secretary a 2002 Film with a Poster produced by Dawn Patrol a Los Angeles Graphic Design Agency. A provocative design linking the title of the film with the image of the rear of a sexily dressed women/secretary bending over in an obviously sexy position. The inference from this image is that the film could be all about kinky office sex. This poster design has a link to the subject matter of the film but appears to be more obviously based upon an advertising agencies age old tag line i.e. ‘Sex Sells’ and it relies on this to get its message across. As to target audience it would adult and be those movie goers looking for a film with some sexual content.

Jaws Movie Poster by Roger Kastel

Jaws Movie Poster by Roger Kastel

Slide 8

Jaws 1975 Poster design by Roger Kastel who also designed the poster for

Star Wars the Empire Strikes Back. The Shark graphic is totally out of proportion to size of the swimmer. This is very much an iconic picture of the Shark which is about to attack the swimmer which it does in the opening sequence of the film. It’s also a strong image of death coming from the depths of the sea which before this film came out was previously relatively unthoughtful-of, now you cannot think of swimming in the sea without briefly considering if a Shark is out there waiting for you to take the plunge and about to attack. A poster that worked extremely well back in 1975 and still instantly recognisable today. Audience definitely adult but somewhere between those looking for a thriller and a horror movie.

The Graduate Movie Poster by Diener Hauser

The Graduate Movie Poster by Diener Hauser

Slide 9

The Graduate 1967 a Movie poster designed by Diener Hauser. An excellent poster that neatly encapsulated the entire film. Featuring Dustin Hoffmand as the Graduate and the legs of Anne Bancroft fixing her stockings a strong graphical representation of the mature femme fatale who eventually seduces the young graduate. Poster targets its audience very well reaching both the younger audience with its title of The Graduate and the potential to see some sex on the large screen. The bared legs of Anne Bancoft would appeal to the more sophisticated and mature cinema goer. Centrally though sex sells and that’s what the poster is doing. In the period that this poster was produced films were much more censored than they are today so this poster was somewhat risky as was the film at the time.

The Rocketeer Movie Poster by John Mattos

The Rocketeer Movie Poster by John Mattos

Slide 10

The Rocketeer 1991 A Disney Film. Poster designed by John Mattos. A real homage to Art Deco design and a good representation of the era that the film is set in that is pre world war II. The image strongly suggests movement/flight with its flowing lines and aerodynamic shape. The clouds in the background and the sphere at the bottom left suggest flight from the Earth and into the sky. However Disney decided the Poster did not clearly represent what the picture was about and so a replacement was commissioned which featured the stars of the film. It was felt that the original did not reach its targeted audience and that people may have been confused and thought it was a Disney Animation. The original poster does seem to target a very young audience which most probably confirms why Disney commissioned a replacement to target a more adult audience although the film itself still feels like a comic book.

American Beauty Movie Poster by Pulse Advertising

American Beauty Movie Poster by Pulse Advertising

Slide 11

American Beauty 1999 an instantly recognisable Film poster by Pulse Advertising. A relatively simple poster with a picture of a female torso with a rose held across the stomach. What makes the image is the tag line ‘American Beauty’ look closer, which implies beauty in America is usually seen as being skin deep and that you should look beyond this. Image can be viewed both as a vision of innocence or vision purely of a sexual nature. The Rose also plays a significant part in the film, featuring in dream sequences by the main character and the object of his desire. Targeting mainly an older audience the design seems to offer something sexual in nature and so the target audience will expect the film to have sexual content.

(Total number of words 1,607)

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Film Studies – Fight Club

Fight Club

Slide 1: Titles ‘Fight Club’
PowerPoint Presentation Slide Notes – Fight Club
Title: Welcome to Jack and Tyler’s Mind
Film: Fight Club
Sequence: 00:34:32 to 00:44:21 (Fight Club DVD released in 2000)
Film Studies Assignment –  Analyse a 10 minute sequence of a film of your choice.

 


Slide 2
Fight Club Screenshot 34:32 Special Edition DVD

Fight Club Screenshot 34:32 Special Edition DVD

Fight Club – The sequence that I have chosen to analyse encompass Chapters 14 & 15 from the year 2000 DVD of the film Fight Club directed by David Fincher who also directed Alien3, Se7en etc. The two main characters are:- Jack also known as the Narrator is played by Edward Norton and the second main character Tyler Durden is played by Brad Pitt. I will confine my analysis to camera angles, lighting and mise en scene and how the director uses these to distinguish between Jacks mind state i.e. whether we are seeing the world through Jack or Tyler’s eyes. So I’m not going to analyse the inherent references to masculinity, sexuality and references to pornography that exist throughout the film.

Fight Club Screenshot 34:59 Special Edition DVD

Fight Club Screenshot 34:59 Special Edition DVD

Setting the plot i.e. the exposition Jack works for an automobile company a job he obviously hates, Jacks’ only aim is to be the owner of everything in an IKEA catalogue. He is unable to sleep and he spends his waking life travelling on behalf of his company across the US by plane to investigate crashes/deaths caused by defects in the automobiles manufactured by his employer.


Slide 3

 

Fight Club Screenshot 35:14 Special Edition DVD

Fight Club Screenshot 35:14 Special Edition DVD

The chance meeting on a plane introduces us to Tyler Durden, who is in fact Jacks alto ego. Jack is a schizophrenic and his alto ego Tyler Durden we presume has control of Jacks body during the night or whenever he cannot sleep.

Synopsis of Sequence

 

This sequence also introduces the audience to the different worlds that Tyler Durden and Jack inhabit. It also introduces the audience to the initial formation of Fight Club, its development and as it grows into becoming an organised and violent institution. We will see the differences between Jacks two personalities, Jack the conformist and Tyler the anarchist.

Fight Club Screenshot 35:28 Special Edition DVD

Fight Club Screenshot 35:28 Special Edition DVD

The opening scene of this ten minute sequence begins with the camera at a high angle looking down in wide shot following Jack and Tyler as they walk down a dark and wet street towards Tyler’s house, this is  where Jack is to stay following the destruction of his own apartment in a gas explosion. (Which we later learn he did himself in his Tyler persona)


Slide 4

 

Fight Club Screenshot 35:23 Special Edition DVD

Fight Club Screenshot 35:23 Special Edition DVD

This is our first introduction to Tyler’s World the dark side of Jacks existence, as mentioned previously Tyler has control of Jacks body when night falls/sleep escapes him. The lighting and camera angles have many elements of Film Noir, its dark, the streets are wet and there are shadows with many areas remaining unlit. It’s a menacing environment, threatening with a suggestion of violence and therefore preparing the audience for the violence that is to come.

Fight Club Screenshot 36:04 Special Edition DVD

Fight Club Screenshot 36:04 Special Edition DVD

With the camera in wide shot we are introduced to the interior of Tyler’s house, which continues this dark Noir type theme, its run down, the plumbing and electricity have problems and the roof leaks. It’s here that the character of Tyler is further explored, where he’s shown to be the polar opposite of Jacks environment. Totally removed from Jacks Ikea catalogued environment, which is ordered and conformist. Tyler wants to destroy the corporate world, tear down the world of the consumer with its Ikea catalogues.


Slide 5

 

Fight Club Screenshot 36:34 Special Edition DVD

Fight Club Screenshot 36:34 Special Edition DVD

This change of environment, the change in mise en scene further emphasises the differences between Tyler and Jack. Jacks apartment was well lighted, ordered, and uncluttered looking just as if it had come straight from the Ikea catalogue. Tyler’s environment is the opposite, it’s poorly lighted, cluttered and dirty and the property is obviously in need of major repairs, in fact it’s most probably a condemned building that Tyler has taken over.

Fight Club Screenshot 36:46 Special Edition DVD

Fight Club Screenshot 36:46 Special Edition DVD

In the next scene, shot in wide angle is of the street fight between Jack and Tyler in a car park outside a bar, which is witnessed by two men who themselves exude menace and potential violence as they come out of the bar. We are back in Tyler’s dark world full of menace and violence and it’s here in this scene that the idea of Fight Club is introduced.


Slide 6

 

Fight Club Screenshot 37:20 Special Edition DVD

Fight Club Screenshot 37:20 Special Edition DVD

The director then cuts to a scene showing Jack and his boss in the men’s toilet at work, we notice how the lighting changes again, its daylight but colourised with blue which in later scenes is described as a cornflower blue (a reference is made to Jacks bosses tie as being cornflower blue) this is how the director (Editor?) has chosen to distinguish and therefore create this theme separating Jacks world from Tyler’s world of darkness, menace and violence.

Fight Club Screenshot 37:24 Special Edition DVD

Fight Club Screenshot 37:24 Special Edition DVD

Fincher then cuts back again to Tyler’s world, this time to a fight scene shot once again in the bars car park, there are more spectators and they are willing to participate in a fight, to become part of Tyler’s vision for Fight Club. The cameras low angle shot and the lighting from above adds to the audiences feeling of the darkness and the menace of the scene as the violent fight scene is shot.


Slide 7

 

Fight Club Screenshot 38:02 Special Edition DVD

Fight Club Screenshot 38:02 Special Edition DVD

The next scene camera in wide shot continues the theme of the chaos and the anarchy of Tyler’s world as we see the main characters practising their golf swing in a dilapidated and run down area where they are now living.

In a poorly lighted cluttered interior scene, shot in close up, Jacks madness is further explored as we see him reading journals by torchlight, which also seems to be written by some o ne also called Jack (No coincidence). We the audience would interpret the author as being himself although Jack disassociates himself from writing them, so he obviously has no memory of writing these journals and cannot recognise himself as being the protagonist in these journals.

Fight Club Screenshot 39:48 Special Edition DVD

Fight Club Screenshot 39:48 Special Edition DVD

As the director cuts back to Jacks world (cornflower blue) we see Jack in a meeting at work, it’s now obvious that Tyler’s personality is leaking through into Jacks world as he reveals his bloodied teeth to his colleagues at the meeting.

For the first time in this scene the menace and violence of Tyler’s world is brought into Jacks. The audience is left with the impression that Tyler’s personality is gradually taking over.


Slide 8

 

Fight Club Screenshot 40:07 Special Edition DVD

Fight Club Screenshot 40:07 Special Edition DVD

Cutting back again to Tyler’s world, Fight Club membership has grown and is now more organised as the audience POV follows the camera movements (stedicam) which tracks Tyler and Jack as they go inside the bar to greet their fellow members. The bar scene is darkly lighted and feels menacing as Fight Club members acknowledge each other in preparation for this evenings fights.

Tyler lays out the rules of Fight Club to its members in the dark basement/cellar of the bar as the camera moves around the room revealing the faces and postures of the members, which all adds to the menace of the scene and is a prelude to the violence to come.

Fight Club Screenshot 40:18 Special Edition DVD

Fight Club Screenshot 40:18 Special Edition DVD

It’s yet another example of the difference between Jacks and Tyler’s individual personalities, Jack is reserved and is generally seen as a participant in these scenes whereas Tyler is an extrovert and takes the lead in these situations.


Slide 9

 

Fight Club Screenshot 40:38 Special Edition DVD

Fight Club Screenshot 40:38 Special Edition DVD

Jacks narration in this sequence identifies individuals that he knows from work, who are generally similar to himself, reserved and unassuming at work but becoming something much more when they fight, to quote ‘becomes a god for 10 minutes’.

The director at the end of this fight scene cuts back to Jacks world where he is shown at work in a typical office environment as he sees the fighter from the previous night pushing a mail trolley through the office. They acknowledge each other but do not speak; they share a secret, the world of Tyler’s Fight Club. The scene is lighted once again in this cornflower blue so that the audience can identify that we are in Jacks world again.

Fight Club Screenshot 41:07 Special Edition DVD

Fight Club Screenshot 41:07 Special Edition DVD

The director cuts back to another fight scene this time involving Tyler, he’s surrounded by members of Fight Club who encourage their chosen fighters to excel, the dark lighting adds again to the menace, blood lust of the fighters and their supporters as the camera follows the action around the room. The scene ends with a close up of Jack who smiles his approval as Tyler wins his fight.


Slide 10

 

Fight Club Screenshot 42:10 Special Edition DVD

Fight Club Screenshot 42:10 Special Edition DVD

In the next scene, with the camera at a low angle again, the roles are reversed with Jack fighting to the encouragement of his fellow members of Fight Club, as Jack loses his fight the director shoots a close-up of Jacks face as he lies face down on the floor ending the scene.

Fight Club Screenshot 42:23 Special Edition DVD

Fight Club Screenshot 42:23 Special Edition DVD

In this ten minute sequence the director has introduced the audience to the core details of Fight Club; he has also set the theme for both Jack and Tyler’s worlds which in turn represent Jacks state of mind. For instance when he’s Jack the mise en scene is generally brightly lighted with this cornflower blue colourised effect and the mise en scene is usually of an office environment lighted by fluorescents. However when he’s in his Tyler persona the world is in direct contrast Jacks, it’s dark, full of menace and violence. The scene is usually of a dark and wet street or a cluttered interior or exterior of a dilapidated building.


Slide 11

 

Fight Club Screenshot 42:29 Special Edition DVD

Fight Club Screenshot 42:29 Special Edition DVD

In general, depending on which world we are in Jacks or Tyler’s, the camera angles and type of shot also changes to match, for instance in the fight scenes they tend to be shot at low or high angle to establish dominance of one fighter over another, rarely is the camera at eye level in these scenes. In contrast when we are in Jacks world, eye level camera angles dominate.
This sets a template for the rest of the film, the recurring image of Dark versus Light as we switch between Tyler’s and Jacks worlds.

Fight Club Screenshot 43:12 Special Edition DVD

Fight Club Screenshot 43:12 Special Edition DVD

The audience is also drawn into Jacks state of mind which changes from being an introvert whose only excitement in his life was his next purchase from Ikea, to being more of an extrovert, therefore  becoming more like Tyler Durden the anarchist and entering his more exciting life of violence and rebellion against everything corporate or  establishment.


Slide 12

 

Fight Club Screenshot 44:02 Special Edition DVD

Fight Club Screenshot 44:02 Special Edition DVD

This change in character and mind set is most obvious in the scenes where Jacks world and mindset has elements of Tyler’s. For example when we see Jacks injuries from the fights and Jacks general deterioration in personal appearance.

Fight Club Screenshot 44:21 Special Edition DVD

Fight Club Screenshot 44:21 Special Edition DVD

When for example we see him at work, his shirts have become dirty and un-ironed, the tie has not been tightened and it’s not straight, he is becoming more dishevelled, less conformist as the film progresses and becoming in turn more like his schizophrenic persona Tyler Durden.

 

 

 

 

 

 


(Number of Words 2032 including titles)

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