Digital Media Design


Professional Project – Evaluation, The Art of Sport Festival

The Art of Sport Festival – AUCB Professional Project

The Art of Sport Festival. Weymouth Dorset Friday 4th May 2012.

Event located at Redlands Community Sports HUB and Wey Valley School.

Art of Sport Festival (3 minute version)

Art of Sport Festival (short version)

This has been one of the most challenging units in this academic year. It’s challenging on many levels, for example this was my first Documentary and working with an external client on a media project. A good decision was made early on, that was to test and hone our filming and documentary skills by getting involved with smaller but related projects leading up to the main festival. The first project, the filming of the Long Jump gave us some familiarity of what to expect when filming a sports event. This was immediately followed by the filming of the ‘Mini Art of Sport Festival’ which was an even better introduction to successfully producing a sport documentary.

I also watched some example sport documentaries on the internet and was surprised by the poor quality of many that I watched, some appeared to be unedited just visual records of sports events.

I’ve researched documentary theory, the most helpful was the book ‘Introduction to Documentary’ by Bill Nichols from the AUCB Library.

  • Publisher: Indiana University Press (1 Jan 2002)
  • Language English
  • ISBN-10: 0253214696
  • ISBN-13: 978-0253214690

My responsibilities were concentrated on the production of the videos, from visualisation, camera operation to editing and just about everything else in between. As we are a small team of 2 we often had to get involved in areas outside of our respected responsibilities particularly as this was essentially a client based project. We had technical issues; problematic equipment, location generated problems. These problems were added to by the need to satisfy an external client. Therefore I found myself in the position of having thought the job was done only to have to go back to the project and re-edit or make changes to the opening or end credits.

I also designed the end credits using images and logos approved and/or supplied by the client. It was fairly boring orginally so I added a card swip effect using After Effects and added some sound effects to punch it up a little.

As per the requirements of this unit a paper record of all our correspondence with the client, pre-production notes and associated processes are contained in a folder, which will be made available for assessment.

I’ve documented the projects planning, budgets and invoicing in previous blog entries.

Mini Art of Sport Festival – Blog Link:- Professional Project – RELAYS

Paul Oluyemi Long Jump – Blog Link:- Professional Project – London Olympics 2012

The Art of Sport Festival

With the completion of the Mini Art of Sport Festival I had in effect a working template for the main event ‘The Art of Sport Festival’ which took place on Friday 4th May 2012 at the Redlands Centre in Weymouth. From the experience gained from the preceding event I asked Aleksandra to obtain a camera and also asked Georgie Hewitt who I knew was good at filming with a DSLR to join us on the day. My idea behind this was that whilst I would film the days events and activities using mainly long and mid shots, Aleks and Georgie would concentrate on close ups and alternative angles to the ones I was using.

My plan for this project was to look for new content to film, the idea being that this could be added to by suitable video clips taken from the Mini Art of Sport Festival if necessary. I suspected that we would end up with considerably more content than what would be required for a 2 minute film or a 5 minute film and any duration in between.

I also thought it would be a good idea to create a variety of edits using different styles, for example 1 edit could be in a Corporate style and another more targeted towards a more general audience and maybe a 3rd just for children. These edits would be made available to the client should they want them.

We were fortunate on the day with the promised rainfall thankfully absent, I’d had visions of all 2,000 children relocated to the undercover facilities and the cancellation of some of the activities. However with the changing cloud cover the available light changed as well and so some sequences appear dark while others are bright. When working on the edits for this final project I am grateful to the pre-production planning where I decided we really must have an additional camera in order to cover the activities, shots and opportunities that may be missed by not having that additional resource. I have used footage from all 3 cameras in the editing process.

We have footage for several edits and should be able to satisfy the clients immediate and future requirements. For the purposes of this unit and the rapidly approaching deadline I have produced example edits based on the clients previous requirements, but I’m sure we will have to make changes to these depending on the media platform they will be displayed be it for a TV using a DVD or for upload to the Internet for video streaming.

In conclusion I think that overall this unit has gone well with the clients requirements having been met for the 3 projects. The team has worked well, each of our skills and abilities complimenting each other. What would I change if I had to repeat this type of assignment? to be honest not much, it would seem to be obvious to enlarge the team size but I would disagree, a larger team may have presented more problems than it would have solved. For example increased logistics, higher costs and associated additional equipment requirements may outweigh more any benefit it may have had. If I was to be critical I would say that we would have reduced our, or in particular my workload, in post production if I had determined our clients wishes more satisfactorily. I made the mistake of assuming that my requirements for the completed edit would closely match the clients, this was proved to be an incorrect assumption on my part. The solution to this would have been to involve the client earlier and throughout the stages of the post production process. However in my defense some of the changes were introduced late in the process for example the addition of more logos and changes to some of the edits to exclude individuals from the final edit.

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

Mini Art of Sport Festival – Evaluation

Here is the final client approved video for the Mini Art of Sport Festival

This was an enjoyable project, we were basically set an open brief to document the days events, the only restriction was that some of the children could not be filmed other than that we could decide ourselves on the best approach and the content that we would generate.

I’ve documented the days events in a previous blog but essentially, apart from some technical issues we successfully completed the planned filming and created a few set pieces which could be used to enliven the final video. On the whole I think we were satisfied by what we had achieved between just the 2 of us using the resources we had to hand.

Then in Post Production I became suddenly aware of the clients change in requirements and how they would differ from my own. Up to this point and on previous projects the only person I had to satisfy with my finished creation was myself, while keeping an eye on satisfying the brief and feedback from lecturers. For this project I produced a number of video edits (7 in all) until I had a final video which satisfied the clients brief, which included the following:-

  • must be no longer than 3 minutes long,
  • must not show/identify certain individuals,
  • must use only authorised logos and laid out in a particular sequence.
  • must be in .MOV file format

On top of this the video needed to include particular activities and people. Of course these requirements changed/evolved over the Post Production process hence the high number of edits produced.

Finally we advised the client on the presentation of the video for the VIP’s on the day of the Festival, suggesting that they abandon their original idea of using projection. That instead they secure a large screen TV or LCD panel for the day as this would cope more effectively with the lighting conditions (viewing in a marquee in full daylight). The Plasma TV they sourced had a built in DVD Player and good sound quality which solved the problem of linking DVD Player and Sound System to the display.

The early versions of this video was plagued by its audio, even though a directional microphone was used the ambient noise in the Sports Hall created by 100’s of children drowned out the voices of the interview. This was unsolvable although I attempted a variety of sound filtering using Audacity and Soundbooth. The only solution was to record again the interview sequences in a controlled environment. While doing this I had the idea to use this opportunity to record an interview specifically for the Art of Sport Festival in anticipation of similar problems with sound on the day. (This was proved to be the right decision)

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

 Mini Art of Sport Festival – Edit Stages as a Playlist (7 videos in all)

The Long Jump Project and Video – Evaluation

As I mentioned in my Blog entry for this project I was really pleased with the outcome, the final video coming very close to my original visualisation. Although we had all kinds of problems scheduling the shoot everything came together on the night. Our preparations and pre-production were up to the job and the shot list completed in good order with time to explore alternative angles and shots.

The post production also went as planned and I soon had 2 edits which I was pleased with and importantly satisfied the client.

If only all projects had progressed so satisfactorily.

The extensive project notes, shots lists and storyboards have been submitted as a folder at the hand in date.

Professional Project – Links to related Blogs

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Professional Project – Learning Agreement

Learning Agreement


Learning Agreement

Name: Ian Hunt         

Course: Digital Media Production           

Level: 5                        

Unit: Professional Project 

Unit Code: IMD513    

Credit points: 45        

Study hours: 450       

Tutor(s): Phil Beards, Liam Birtles         

Synopsis of study

To produce a series of short documentary videos for delivery on DVD and Internet recording the build up to the ‘The Art of Sport Festival’ a local event organized as part of the Inspired Programme London 2012 Olympics. The London 2012 Inspire Programme recognizes innovative and exceptional projects that are directly inspired by the 2012 Olympics and Paralympic Games.

The client (a joint venture between the AUCB and BU) have asked our group to produce a video documentary of the ‘The Art of Sport Festival’ to be held at the Redlands Centre in Weymouth on 4th May 2012.

We as a group have also offered to make short video documentaries of other Inspire Projects preceding the Festival showing the progress of the groups as they prepare for the Festival.

The overall plan is to have a series of short videos, which can be recorded onto DVD for viewing in the VIP enclosure on the day of the Festival. To be included in this plan is to produce videos in a format suitable for showing on the Internet. On the actual day of the Festival we will make a documentary of the days highlights, which will also be burned onto DVD and at the same time delivered on the Internet for Live Sites in Plymouth, Swindon, Bristol and Weymouth during the lead up to the 2012 Olympic Games.

In addition to the Art of Sport Festival we would as part of this unit, work with another AUCB student Paul Oluyemi who is a Great Britain Long Jump Athlete to produce a promotional video for his sport. The plan is to attend one of Paul’s evening training sessions at a local athletics stadium and record his preparations for competing at the Long Jump.

My responsibilities

I will assume the role of Director for all the units’ projects. I will then following meetings with the client go on to produce produce a plan (conceptualisation) for the visuals and associated elements that I think will make for a good documentary. At the same I will in discussion with other members of the group and at the same time with the client identify ideas and produce questions for interviews and for any voiceovers that seem appropriate.

I will also produce the video edits from the documentary footage in formats suitable for burning to a DVD and for upload to YouTube and the clients own websites.

For the Long Jump element of the unit I would assume similar duties but this time target the final video primarily for the Internet and its distribution on Social Networks such as Facebook.


A1 To develop your creativity and your knowledge and understanding of professional practice.
A2 To develop and produce a professional standard of creative work in response to a ‘live’ or simulated brief.
A3 To prepare you for employment, freelance work or further study.
A4 To develop your understanding of costing and invoicing in preparation for business.
A5 To encourage students to see critical reflection as a key element of creative thinking and practice.

Learning outcomes:

            On completion of this unit you will be able to:
LO1 Demonstrate a professional standard of creativity and practical ability, including:

  • Work that is technically comparable to that made within a specified genre.
  • Work that shows an awareness of contemporary trends, styles and subject matter, within
  • commercial contexts.
  • Work that shows a high degree of creativity and aesthetic judgement.

LO2 Respond appropriately to the demands of a professional/self initiated brief, including:

  • Appropriate creative outcomes to industry/work related briefs.

LO3 Demonstrate readiness for employment, freelance work or further study with confidence in the level of your creative, practical and professional knowledge and skills.
LO4 Demonstrate understanding of relevant costing and invoicing procedures, including :
The various costing and pricing scales and structures within relevant commercial contexts.

  • Timescales for payment.
  • Legal requirements, copyright and syndication rights.
  • VAT, National Insurance etc.

LO5 Reflect critically upon work and to use this as a springboard for the further development of ideas and creative practice.

Assessment Requirements

        Body of professional creative work as identified in a learning agreement 100%
Each assessment requirement must be passed at a minimum grade of 40% to successfully complete the unit.

Assessment Criteria

        Evidence of knowledge of concepts and contexts (a) – Project work that shows creative maturity and direction within a commercial context (LO1,LO2)
Evidence of understanding through research and analysis. (c) – Extensive research, and the application of it, used for the underpinning and final conclusion of project work (LO1,LO2,LO4)
Evidence of realisation through presentation (f) – Work is placed within a commercial context and appropriate methods of presentation used. (LO3)
Evidence of understanding through critical evaluation and reflection (e) – The objectives of the research have clearly been identified and used to inform project work. (LO5)
Evidence of realisation through technical application and skills (g) – A synthesis of creativity and professionalism is demonstrated in the conclusion of the project work (LO1)

Transferable skills

        These must be taken exactly from the unit outline in your course handbook


        This will vary according to the needs of individual students. You will define reference material through negotiation with staff and list it in your Learning Agreement. For further guidance on resources please speak to your Subject Librarian

Action plan/time plan

        You should construct a relevant action plan/schedule to demonstrate that your project is achievable within the time available, and to help you structure the learning process. Your course tutors will advise you on the most appropriate way of doing this for your own specialist subject.

        All learning agreements must be signed by student and tutor.

        It is possible to make amendments to your agreement, as long as these are agreed by your tutor.

Professional Project – Links to related Blogs


Professional Project – London Olympics 2012

London Olympics 2012

Professional Project – Paul Oluyemi Great Britain Long Jump Athlete – London Olympics 2012

One of my original ideas for the Professional Project is to produce a series of short films, documentaries that represent the local viewpoint of the London 2012 Olympics.

An internal University email brought Paul to our attention and at the same time it was also suggested by our Lecturer Phil Beards that we contact Olympic long jump hopeful Paul Oluyemi who is both a student and is sponsored by the Arts University College Bournemouth.

Aleksandra (The Producer) and myself (The Director) arranged an initial meeting with Paul to discuss the project. That is what we were looking to achieve and of course to request his involvement and his permission to make a short video. To produce a short documentary of some of his preparations and training for his sport the Long Jump  during the run-up to the London 2012 Olympics.

Following on from this we had a another meeting where I discussed with Aleksandra what I visualised for this video. Basically the idea was to produce a very short video documenting a single training session for a Long Jump. Also to film separately an interview with Paul in one of the DMP rooms. Aleksandra came up with the idea that we should also film an informal training session on the beach which would provide a comparison between the formal and informal.

A followup meeting with Paul we discussed in more detail the parameters of the project and he suggested that we could film one of his training sessions at the Kings Park Athletic Stadium in Bournemouth. Paul trains six days a week, but we had a deadline to work to as Paul was heavily committed over the coming weeks so we had to move quickly.

Within a week we were at the stadium setting up the cameras for an evening training session on what felt like one of the coldest evenings of the year. The lighting didn’t come on until after 6.30pm and the test shots we tried beforehand although acceptable I soon realised would not fit in with the rest of the video footage as the light faded into night. So I decided we must wait until the stadium lights would come on, this way the light would be controlled and therefore consistent throughout the video shoot.

I set my camera the Canon 60D onto a tripod and Aleksandra used her camera, the Canon 550D handheld. The main shots were all storyboarded beforehand and so I knew where to position the camera for each of what I decided would be the key points in the Long Jump. These were the approach; the launch down the runway, the foot hitting the board, the flight and the landing. In all I guess we had Paul complete more than 12 jumps to get all the shots we required. On top of this we filmed cutaways for example warm ups, the raking of the sand, closeups of face and feet and son on. In all we were on site for 3 hours to get just slightly more than a minutes video.

Within a few days of filming I had a first edit to show Paul in order to get his approval, as after all Paul was in effect the client for this section of the project.

The next stage was to arrange and meet with Paul to film the interview in one of the sound editing suites, which we completed with a week of starting the project. We used my Camera the Canon 60D to record visuals and my Rode Videomic mounted on a table top tripod to record sound. Using this setup we avoided any mechanical noises from the camera getting on the soundtrack.

I then set about creating a second edit combining the 2 shoots, this can be seen above. I decided that I would just use Paul to introduce himself and then the rest of the video would be the long jump itself. I personally felt this had more impact than using the interview soundtrack as a narration over the jump sequence.

Project Planning and Production Notes

  • Company Name: H&S Productions
  • VAT Registered: No
  • Project: Long Jump
Type of Project: Digital Video – Documentary Production

Synopsis: To film a training session with a Great Britain Athlete competing in the Long Jump. Produce a short video sequence of 2 minutes or less for upload onto the Internet for embedding by the client in social media websites for promotional purposes.

  • Arranged meeting with client to discuss the project and the clients requirements for the video.
  • Obtain a release from the clients agent to be able to embed the video in our student blogs and for transmission on the AUCB internal iPTV Network.
  • Produce a series of basic outline Storyboards and shot lists for the training session.
  • Complete a Risk Assessment and advance booked the equipment needed.
  • Filmed an evening training session under floodlights over a 2.5 hour period using 2 cameras. Canon 550D and Canon 60D. I set both cameras to record in 1080p at 30 fps.
  • Filmed an interview with the client in studio approx 30 minutes. Canon 60D, Rode Videomic.
 Post Production:
  • Produced 3 edits from the video taken on the evening from both cameras.
  • Actual time working on these edits varied but altogether 4 hours for all 3 edits.
  • Edited using Adobe After Effects and Premier CS5.
  • Sourced a suitable music soundtrack

Budgeting Notes

  • Myself and Aleksandra would do all the actual filming and editing.
  • I would use my Canon 60D and Aleksandra borrowed a Canon 550D from a housemate which was sufficient for this filming session.
  • For editing we both had access to our own MAC computers with Adobe CS5 installed therefore no additional equipment was required for this project.
Additional Costs:
  • We would use my car to travel to the venue.
Outline Budget
  • As we would carry out the entire production ourselves our charges would come under the £50 per day restriction.
  • There was no additional equipment required therefore no charges made for this.
  • Assuming 2 people over 2 days the total cost would be £200.
Actual Budget

Project: Long Jump – Rate based on

  • 2 days filming

  • 1 days editing

Director Ian Hunt £400.00
Producer Aleksandra Leontjeva £320.00
Camera x2 £560.00
Sound x1 £280.00
Video Editor x1 £140.00
Sub Total £1,700.00
Add 5% Overheads £85.00
Add 15% Profit Margin £267.75
TOTAL To be invoiced to the client £2052.75

Based upon this initial Budget calculation we would have completed the project and come in under the maximum the client would be expected to pay that is £2,225.00 with an overall profit of £440.00. This is assuming we invoiced at the maximum allowable and based on overall costs of £1700.00 + £85.00 (Overheads) – that is £1785.00 total costs.

Earlier Video Edits

2nd Edit
First Edit

Professional Project – Links to related Blogs

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Professional Project – Idea Development, Synopsis

Professional Project

Idea No1

Professional Project – The Charity Documentary, Synopsis

I have been asked by a local charity to film a documentary of the work they do in the local community. Part of the National Gardens Schemes they give practical and horticultural advice to people participating or wishing to become part of the NGS.

Every year NGS gardens across England and Wales welcome about 750,000 visitors. Most gardens which open for the NGS are privately owned and open just a few times each year. Some gardens open as part of a group with the whole community involved. The gardens give all the money raised directly to us (including from the sale of teas and plants); the only exceptions being in some cases they ask that a small proportion goes to a nominated local charity.

Japanese Water Garden

Our tradition of opening gardens of quality, character and interest is supported by our Patron, HRH The Prince of Wales.

Did you know that we currently give away more than £2.5 million each year to nursing, caring and gardening charities and we have given them a total more than £25 million in the last 15 years.

The National Gardens Scheme. Site Accessed 27/01/2012.

The central idea would be to follow and film one or more of the gardening experts as they discuss the practical aspects of their work for the charity at the same time featuring some of Dorset’s key locations, areas of outstanding natural beauty and some of the gardens that participate in the scheme. I would also like to film interviews with other key members of the charity if possible to discuss the good causes they contribute to in the local community.

Idea No2

Professional Project – The Olympics Documentary, Synopsis

London Olympics 2012

Fig 2.0 London Olympics 2012

Produce a documentary on the preparations as we countdown to the hosting of the London Olympics. Film in London key locations and attempt to show the overall state of the preparations and ideally get a Londoners view of the Olympics then contrast this with the preparations and the local viewpoint in Weymouth and Portland.

The idea would be to film landmarks that will feature as locations in the Olympics including any advertising and special arrangements specific to the Olympics in both London and Weymouth. Conduct improvised interviews with locals and ask their opinion of the Olympics and how it would personally effect them if at all and indeed if they are happy that London is hosting the Olympics or not.


This was my preferred idea for the professional project. I thought I would need to do some initial research so I planned a visit to London to make a short video of the preparations for the London Olympics. I was to be disappointed, although I visited the main sites in London, for example Trafalgar Square, Westminster Palace there was no indication at all that the Olympics were coming to London. I couldn’t even find an advertising board for the event.

However I did make this short video to practice video documentary techniques in particular Observation Mode.

Idea No3

Professional Project – The Web TV Project, Synopsis

Produce a Television Program for Broadcast on the Web. The basic concept is to produce a studio based Television Show initial ideas are for a chat show or game show.

TV Chat Show


Fig 3.0 WEB TV

My first thoughts are to produce a show that is specific to Student Life and include an element of the current political situation involving Student Fees. Ideally I’d like to include a interview with a representative of the National Union of Students or a local representative most probably the current President of the AUCB Student Union and in counter argument Politicians from each of the three main parties. In addition recordings of outside interviews with students could be introduced and the guests could view and comment on these. I’d estimate a show run-time of 45 minutes.

TV Game Show

Dartboard Bullseye

Fig 4.0 Dartboard Bullseye

It would most probably involve more time than is available be to develop a game show format from scratch so the idea would be to adapt an existing or more likely a games show from the past and update this for current TV formats. My initial thoughts would be to combine a game of skill with a question to advance to a conclusion and prize. I thought something like Darts, that is answer a question correctly and receive 3 dart throws the idea would be to get a dart into each of the numbers in sequence 1 to 20 followed by a Bullseye to win.

Web Broadcast

With a show recorded the plan would be to deliver this over the internet by streaming it initially using the Universities internal TV network and also look at delivering the program over the World Wide Web using streaming technology.

Professional Project – Links to related Blogs

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