Digital Media Design


Viral Video – Editing and final touches

Tuesday 30th November 2010

Editing using Adobe Premiere Pro CS5

Opened the project file from the previous rough edit (Produced on a PC) and immediately noticed that the frame rate had changed, which caused the video to playback at 25% of the captured frame rate. Resetting the speed/duration of the individual clips restored the frame rate but unfortunately removed all the previous editing points which meant that I effectively had to start over. Fortunately however I still had the video sequence produced from the first edit to refer to, which assisted in identifying where to cut the video.

While editing the sequence I looked again to see if there was any improvement possible in increasing the light levels for the individual clips but as the image grew brighter the Blacks became more Grey and there was more evidence of pixilation and graininess.

Adding titles and alternative edits.

Lee Tucker designed an excellent opening image for the opening titles of the video and I put together the end title pages listing the credits for the video. We also discussed with Jason other possible videos that we could produce from all the additional footage. I agreed to look at a sub 30 second version that would include all the key elements of the film mainly the cycle tricks and close up shots. Lee would look at trying to include some of the footage taken with the GoPro camera combining it with unseen footage from the Sony Z5 cameras where possible matching the low light levels.

I plan to suggest to the other team member’s Euan and Michael that they look at producing their own versions as well.

Uploading to YouTube, adding Tags and Keywords (Viral Marketing)

Exported the media from Premiere Pro using the QuickTime option with 720p 25fps Pal format in preparation for uploading to YouTube.

One of the key elements to completing the assignment is to market the Viral Video as effectively as possible in order to achieve the highest number of viewers. It should be possible to identify the most searched for keywords/tags for this type of video and ensuring that these are incorporated into the description and tag location on the Video upload page. We should then look at direct marketing making sure that all the participants in the video are distributed with the video location and ask them in turn to pass on this information to their friends and other interested people. We should also upload links to the video on our Facebook, Twitter and MySpace pages, forwarding onto friends and subscribers.

This Viral marketing option will be enacted upon once all the research on Tags and Keywords has been completed and a marketing strategy agreed, until then I’ve uploaded the video temporarily with no Tags and without a full  description or keywords – although I have made the video public so that it can be embedded into Blogs etc.

The final Viral Video

After a lengthy upload 4 hours over night I discovered that the video conversion process used by YouTube and the original QuickTime file format had resulted in a video that was only 480p instead of the 720p HD format that was expected. I decided to look at alternative formats for exporting the Premiere Pro edit. After discussions with both Liam and other team member’s I settled on MPEG2 as a possible format having checked on YouTube’s website and forums for the best format for uploading video’s onto the site.

I noticed an immediate difference and benefit in selecting MPEG2 as the resulting file size was only 480MB as compared with the QuickTime file which was 1.46GB this also created upload benefits as the file uploaded and was processed by YouTube in just 20 minutes. A quick check after processing confirmed that the video was available in 720p HD format – success!

Please feel free to comment

Final version in 720p HD
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